Since the only legal way to send commercial emails is through permission-based processes, it becomes important to have clarity with the situation. No doubt you have seen very many optin boxes offering their various freebie in exchange for some contact information. After the laws passed outline what is allowable from a legal standpoint, many IM marketers just defaulted to the safest option. However, many have tested all that is possible and found that nobody likes jumping through a lot of hoops just to get on a list. As always, do your due diligence and verify all you read and conduct your own testing.

If you plan to stop something and make sure it does not happen again, you must first know what is causing the problem. So, it would seem that all online marketers have to deal with the hard and soft bounce. When you begin to create your email list, you will come into contact with the hard bounce. This occurs when your email fails to be delivered. This is always a probability that there will be a change that affect things permanently. Or, you never received the proper email address. This will make a hard bounce develop. But, if a person has a full inbox, then that is called a soft bounce. This only happens for a little while. The safest route so many list marketers prefer to take is the double opt-in, or sometimes called the confirmed opt-in subscription. In this process, you are gaining permission to send commercial emails plus the person is verifying that permission given to you. Yes, there is an additional step involved, and there is one possible compelling reason to do it. Sometimes a person will forget they have subscribed, or maybe they may have an ax to grind, and they accuse you of spamming them. All that does is cause trouble for you, the list owner, because you have to prove your innocence. If the person had to double opt-in to get on your list, then your autoresponder service will have a record of that.

Obviously when you begin developing a list you will be doing all the work to make that happen. You can find a service that specializes in doing this on a large scale and then renting the lists out. When you get involved in this way, then the term CPM will become important to you. Cost per thousand is what it refers to, and that is how the pricing structure is expressed. So, if you rent a list of email addresses, then you will see the fees expressed as the cost per one thousand names/email addresses. So no need to worry about it, but remember what it means as you are bound to see it sometime. The interesting part about email marketing terms is they are often seen and used in other areas of marketing. The more you read about list marketing, you will become familiar pretty fast with everything. The one thing to avoid is thinking you know everything, and even experienced people will tell you they do not know it all.

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