Every affiliate marketer understands how important it is to create high value pre-sell content because if you don't warm up your prospects you won't get any big sales. It's important to put your prospect in the mood to buy before you send them to the sales page. The right kind of pre-sell will not only help you get more sales, but it'll also allow you to build a rapport with your target audience. You're going to see that, over time, more and more prospects are going to come to you for the right information before buying things. Keep reading to learn a few things that you can do to make your pre-sell content better than it has ever been before and get as much as possible from it.

It's important to remember that the pre-sale of a product is just that: a pre-sale; you don't have to put forth a sales pitch. It's not your job to convince your prospect to buy the product, no, that's what the sales letter on the merchant's site is for. In this instance what you are supposed to do is educate the prospect as best you can about the different details of your product--the good and the bad alike. Even though the pre-sell should position the buyers to want to buy the product, it's important that you keep up a certain level of honesty and avoid using any sort of hype.

Do not ever use distress or pain to agitate your prospect; this is a terrible way to try to pre-sell your product because the whole point of a pre-sell is to help your prospects feel happy and comfortable and like you are in their comfort zone; being negative gets in the way of this. Using pain and distress as weapons can work but only when you are selling, not during the pre-sell. Instead, paint a rosy picture of the product by focusing on the positive effects the product will have on the prospect's life.

When you're creating your pre-selling content, try to come up with problems or pitfalls that the prospect might be facing, so that you're actually pushing him to look for a solution. There are lots of reasons that this works but the real fact is that it does--people automatically search for good solutions when they can clearly see their problems. Your job is to create your review in such a way that you're not only explaining your prospects about the potential potholes, but also leading them towards the call to action that you want them to take.

Pre-selling isn't just useful for affiliate marketers; other marketers can use it to by offering informational material to potential buyers that helps them decide that they need what you have to offer them. More importantly, try out a few different pre-selling techniques because there's no way to predict what will bring in the best results. Don't be scared to move outside of your comfort zone; it's okay to test things that nobody else has tested yet. This will not only help you with the pre-selling aspect, but also the selling part of it, helping you get better conversions.

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