List building is one of the most important parts of your Internet based business because if you don't have a targeted email list, it isn't really possible to get as much value from your customers as you can or to raise your total sales. However, not everybody is cut out to build a list, nor do they have the time that it requires, which is exactly what gave birth to the mailing list renting trend. That's right; you can actually rent out a full blown email list that has been built and nurtured by its owner, and is ready to be leveraged by you without having to go through the whole list building process yourself. Of course there are some things that you need to think about before you rent a mailing list and we will be talking about them here.

Before you go on your merry little way looking for the right email list, be certain that it adapts to the rules of Can-SPAM. This is very important because you do not want to start on a campaign and end up in trouble. When somebody says that you are passing along spam, this can have a very negative impact on your reputation. So, ensure that your company is not under the suspicion of creating and sending spam. Scrutinize the site of the person who is selling you the email list and see if you can find a privacy policy.

This is so that you have made the correct decision before you move on.

When you are purchasing an email list, do not pay money for one that does not target a specific market.

Simply put, a list with specific names will get more results. This is because you will own a list that allows you to advertise to a specific market. The replies that you get from your email will be as good as the match between your email list and your targeted audience. A lot of time purchasing a large list is considered a smart move. But, a list that is too broad will do more harm than good. You will end up with an unappealing ROI as a result.

Finally, inquire about the breakeven point with the list owner. This is so that you know exactly where you're headed. Also, once you rent the list, it is a done deal. This is why knowing the metrics is really important before you make any kind of investment. Conducting tests with a list that has over one thousand names will give you a way to gauge what will happen in the future. You can only get this needed info from the list owner. But, you still should not believe everything that you are given. Do not rely on this information to be completely set in stone. Instead, just use it as a guide to create your strategies.

There are plenty of internet marketers who have become very rich just by renting large email list. You have to start on your journey somewhere if you plan on making the same type of money with this. But, just make sure that you are being cautious and not just renting email lists without checking them out first. So, if you have never gotten into email rentals before, then be cautious, but expect to have a few bumps along the way. This shouldn't matter a lot if you start small and are simply in the testing phase.

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