Doing split-testing on your landing page will help you in lots of different ways when it comes to raising your conversion rate and get a better return on your investment. You shouldn't ever make assumptions about what makes your landing pages perform or not; until you run split-tests consistently you'll never know for sure what you need to change or to which you should make improvements. If you work consistently on this one thing you'll see that the results you get are far superior to the results you got when your page was brand new. Here are a few tips that you can use to improve your split-testing right now.

Shouldn't your landing page force visitors into thinking that they need to take early action? This isn't always true. Most of the time, increasing the urgency in your page can increase your conversion rate. Does your landing page include some sort of bonus offer or incentive to purchasing right now? This is absolutely worth considering because a sense of urgency--when employed correctly--can perform miracles for you but when it is not employed correctly, the results can be disastrous.

If you're promoting or selling various similar products then do a split-test to see if multiple products are working out well on the same landing page or having just one product per landing page is giving you better results. Your ultimate goal with a landing page is to get conversions and no matter what the results of this experiments are, you will see that your conversion rate increases or decreases. It's important to pay particular attention to this factor and to focus on a variety of products if that works for you or go with just one product if that is what works best.

Did you already know that you can switch your scroll bar's color? It's true and when you change the color to red, you will see your conversion rate get better. There are lots of small things like this that don't seem like that big of a deal but when you change them you'll see your conversion rates change too. The same goes for the placement of your opt-in box, the position of your e-cover graphic, etc. You want to make sure that you do not ignore even a tiny detail if addressing it can bring around a positive change. Rigorously test your landing pages so that you can ensure that you're getting lots of long term results.

When you start to see your conversion rate rise, you will understand that making even small changes here and there can make important differences. Split-testing isn't really new, but you don't see many Internet Marketers doing it anymore. But keep in mind that, without carrying out regular split-tests on your landing pages, you won't be able to improve your conversion rate. Go ahead and put these tips to work and see what sort of results you get.

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