What ever your most desired response is with your copy, it has to find a way to make people do something positive. Bullet points can be used in regular sales copy, articles and even blog posts. Readers will automatically slow down and read bullet items because they are in a different format. Quite simply, bullets will pull the reader more deeply into the copy, and that will improve the response rate. Today we are happy to provide you with three important tips about bullet points.

In order to attract attention to your bullet points, you will need to have some very small graphic type icons that are out to the left of the bullet. If you want to get a huge number of ideas, just go to Clickbank and spend a few hours looking at their sales letters. Basically, the aim here is to make your bullet points in order, and using a simple image synchronizes one bullet point with all the others. Once in a while you will see graphics that are a bit too large for a bullet which always comes across as a negative. This will be under your complete control as it should be, so choose wisely with everything. Long bullet points get confusing, plus they're also not very reader friendly which is why when you write any bullet points, you should keep it to the point. Shorter bullet points are always more effective than longer ones, and you have to write them for impact. At this stage, people are tired of hyped-up copy, so you should avoid writing in that style at all times. Another good rule of thumb is that there is one benefit per bullet, so just use as many as you need.

Apply sound thinking and logic with your bullets because they have to be in order. You have a lot to keep in mind with these, so do not let that slip your mind. They allow you to bring out the important points in your sales letter, and it's obvious that everything about it can't be important, right? One thing you do not want to do is throw out bullets because you feel there are too many. So just do not think you have to edit them out because you feel the letter will be too long.

You can really make your copy do a lot more when you improve it in this manner. Just focus on what you know to be effective from study, and then work it in with your copy.

By using bullet points intelligently, you grab the attention of your readers, and not only that, but you also steadily increase your conversion rate. If you want to really excel with bullet point writing, then know how they are to be written and then just do it.

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