Never send out unsolicited marketing emails. If you send marketing materials to people who didn't ask for them, they may mark your marketing messages as spam. Not only is this bad for your reputation, but some ISPs might block your IP address if too many people complain that you are sending unsolicited marketing messages.

The great thing about email marketing is that it can be effective, regardless of the niche you are in - whether it's instant payday loans from payday lenders or payday loan lenders, or a large ecommerce or affiliate site, email is a simple and inexpensive method opf marketing.

Test email formats. Always put the most important information and new offers on the top of your emails. But you should try different formats to see which one gives you the most responses. Once you find what works, continue to use it. This will help your customers know what to expect from you and know where to look for the information they want to read more about.

Create one clear message per email. You do not want your customers to become bored or overwhelmed by the amount of content in your marketing email. Develop one message, and keep it reasonably short, and to the point. Your customers will appreciate not being weighted down with extraneous information.

Create one clear message per email. You do not want your customers to become bored or overwhelmed by the amount of content in your marketing email. Develop one message, and keep it reasonably short, and to the point. Your customers will appreciate not being weighted down with extraneous information.

It is a very good idea to require people that are interested in receiving emails from you to double opt-in. This may seem like a lot, but it guarantees that the person is interested in receiving emails so it eliminates the chances that you or your email service provider gets into any trouble.

To get your customers excited about receiving emails, give away special discounts and offer limited promotions through your newsletters. This form of email marketing not only gives your readers a real value for their participation but also encourages them to refer friends. In fact, a referral program is a great way to grow both your email base and your customer base.

You need to make sure that you are using a persistent strategy. While you need to be persistent, it must be with the right customers or else it is not going to make that much of a difference. Being persistent with the wrong customers only annoys them and wastes more of your time.

Personalize your marketing emails. You can go far beyond simply inserting a recipient's name into a standardized message. Use every scrap of information that you have on your subscribers. Break your subscribers list down into smaller groups that share common interests and tailor different messages to appeal to each group as much as possible.