Interact with your fans regularly so you know what it is they want. If people post things on your page, take note. Many successful businesses have gotten several marketing ideas from the public. Never ignore your fans since they are the reason that you have gotten as successful as you are up to this point.

No business can afford to ignore the impact that social media can have on its marketing whether you have a multi national site or a small affiliate site promoting instant payday loans from payday lenders or payday loan lenders.

Make sure that all content you publish online is at least linked to from your Facebook. If you have a blog on your site, have a summary and link post automatically on your Facebook. You can even link your Twitter account to your Facebook page and have all Tweets show up there as well.

Using "custom audiences", you can upload the email addresses of your current customers and then target your ads towards them only. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.

Create a group for your business. This can be a one stop shop, a place where you can field questions and where customers can chat with each other. You can let your group know about special discounts, as well as other information that is useful to them. This can be a great way for you to know your customers.

Using "custom audiences", you can upload the email addresses of your current customers and then target your ads towards them only. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.

Using Facebook Offers, you can quickly promote a contest or freebie which you are offering on your website. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. If it is a really good offer, you can even promote it to non-fans.

Do not assume that Facebook is your best option for social media marketing. This network is extremely popular but some age groups or subculture prefer other sites. Do more research on your target audience to get a better idea of which social networks they use the most before launching your campaign.

When you are marketing on Facebook, typically you want to sell more of your products as a result of your efforts. Therefore, set a goal to achieve a certain amount of sales by month's end. It is great to get a lot of people to like your page, but you want that to translate into money or it does not really mean anything. If you are not seeing the type of business you want, you may need to adjust your strategy.