If your marketing includes landing pages, or you want to use them, then they can play a pivotal part of your business. Conversions are just as important for landing pages as they are in other methods. If your page is not converting, then you have to troubleshoot that and test. If that is you, sub-par landing pages, then start learning about what you can do right now.

When it comes to graphics a lot of Internet marketers choose to go the cheap way - they either don't spend much on getting the graphics done or they avoid them altogether. But if you really want to make a difference to your landing page's success, you have to take graphics seriously. If you are not sure, then you can try to find landing pages in your market and see what they do. So even if you're not good at doing the graphics, you should hire a professional to get them done to boost the response on your landing page.

What you write and say on your page will be based on some of the same elements as sales copy. People know why there are there, but you have to state your case and show them you have some solutions. Some things have no changed with copy, and the reason is that human nature and what is effective has not changed. How well you can say what you need to say in a small amount of space will come into play. After you write your copy, then go back over it a few times to make sure the copy is very tight and to the point.

If you want to add some power on your page, then be sure to use any social proof elements you have. You have to get every edge you can and where possible, so simply take advantage of it. Social proof will alleviate the stress people feel about making a decision on web pages. If you have been in IM long enough to have testimonials, then by all means use them. Be sure you make your message the focus of the landing page, though, and the testimonials follow.

The thing about landing pages is they are different and the entire dynamic is not the same. Once you publish your landing page, then that is when you begin testing and then revising. If you do not want to optimize your landing page, then you are in for some rough times ahead. Just get in the habit of doing the necessary work with landing pages and the rest of your site, and that will be a good thing.

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