If you're experiencing troubles with your email list, you need to be proactive and actually do something about it. Take stock of what you've already done like reading the email marketing instruction books from credible sources, etc. If you haven't yet started to get educated about these things, then you need to start with that. You must take corrective action because nothing will change if you do nothing. For starters, however, you need to take some time and look really hard at your email from your readers' perspective. You get marketing emails as well, read them carefully and think about how they make you feel.

It's important to spend some time talking about the emails you send out for promotions instead of content and value because that's where things will get a little tricky. Something that is happening quite a lot these days is including "the reason why" your offer is being made. While it sometimes is a great idea to offer up the reason for your promotion but other times that reason will seem like little more than just a weak excuse. People who sign up for your list understand that they will being receiving promotional emails from you once in a while. So make sure that you're clear about what you're doing and don't make excuses about the offer that you are sending out.

Email copy is quite a lot like sales copy in that you can't afford to waste words. Some marketers really have a hard time figuring out whether they should write long or short email copy. But here is an important truth: people are going to read anything provided it offers them value. The exact same thing occurs when someone writes a long article--as long as that article is well written, provides real and honest value, it is going to get read. A really great and effective approach for composing email copy is just to write all of it out. Then go through it with a fine toothed comb to make as many revisions and cuts as you need to make so that it will be air tight.

There are many ways to work with copy, and one of them is to ask your reader questions. Your one and only reason for this is to capture the mind and imagination of the reader. How you treat the answer and weave it into your copy will determine the rest of the outcome. Never ask something that does not matter or is a trivial point because you want maximum gas mileage from it. Then you can smoothly transition into the rest of the copy. We're willing to bet that you didn't know how much you could to to increase the effectiveness of your email copy. And that is the thing about this particular area of Internet marketing. Knowing what to do isn't usually the issue--it's the execution of the concepts that trips people up. This is where your continued study and practice can really help to bridge the gap in your skills. You need to find a way to get better at all of your online marketing skills so that you can have better results in everything that you do.

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