Creating a website that turns heads is not just about the design, but it's also about how effective the overall working and functionality of your site is. You can have the best design in place with high quality content, but what's the use if your site is ridden with broken links? The goal of all webmaster's is to have repeat, dedicated visitors. You should perform last minute checks of your site, from the stand point of the visitor to make sure the site is error free.

Having good, quality content on your website is very essential. Any site that has a broken copy that reads like it has been written by a third grader won't get the second glance from the visitors. Make sure that you proof read your entire site for grammatical mistakes. It only takes one mistake to give your readers a negative impression. This is the main thing you want to avoid. So, if you intend to stick around for a while, make sure that your website is thoroughly inspected before you launch it.

Don't forget to add a sitemap to your website; adding a sitemap.xml file to your root directory helps the major search engines find and index your website. This file points the search engine spiders to every single page on your website, and in a way, helps them navigate better. If you're using WordPress, you can easily install the Google XML Sitemaps plugin and it does all the work for you. Having a sitemap in place, is one of the most important steps you can take to make your website a success. While humans will not be reading the sitemap.xml file, search engine robots will. Make it easy for search engines to find all your pages so they can send you lots of organic traffic.

Website performance is important before you launch your website. As an attentive website owner, you should be prepared to monitor your website's performance occasionally. Things like reducing HTTP requests, optimizing the images for the web and compressing JavaScript files can make your website load quickly and easily. Several smaller changes to your website to help optimize it will make a significant difference in the load speed. Work on your website after launch, to continually improve it's performance.

Always keep in mind your target audience. Your website should cater to their wants and needs. If you give them what they want, they will be back for more. Clunky unprofessional sites which do not address the wants of the visitors aren't the type of sites which get return visitors. It's vital to have all the right elements in place on your website prior to launch. For example: Let's say you are getting a lot of traffic all of the sudden one day. Well if you didn't have the analytics tool installed on your site, you would have no idea where the traffic was coming from but since you were smart and installed the tool, you know exactly how the traffic is finding your website. While doing boring little everyday tasks, such as checking for broken links, probably isn't what you thought running a website would be like, these little tasks are a necessary function to running a great website.

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