There is no reason to outsource any SEO work if you have the willingness to learn it and keep applying until you are where you want to be. If you have the desire to use search marketing, which means SEO, then just make a decision about it and proceed with confidence. Whether or not you approach this method, it really is a matter of making up your mind and then getting to work. If your aim is to get long term results from SEO then put in the hard work that is required to build a strong foundation. We want to start right from the beginning with this, and then you have to take over from there.

You will run into problems if you have significant amounts, or perhaps any, Flash on your site; this applies to SEO efforts. Yes, it's a fact that Flash adds the 'coolness' factor to your site, but it also makes your SEO for a toss. Search engine spiders cannot read Flash, and therefore pages that are built in it don't rank well, so it's better to stick to the plain old HTML page that is readable. So you have to ask yourself what is more important to you, the Flash or proper SEO. Choose your keywords very carefully and on sound research because that is what all else will be built on. As you are deciding on your keyword phrases, just remember that very short one or two word phrases will be prohibitively competitive. Another important reason is that you can end up with traffic that is too loose, or not sufficiently targeted to be of any value. You will have a much better time with SEO when you rank for phrases that contain three or more words in them but more than about five.

Adding a sitemap to your website or blog is crucial because search engines lay extra emphasis and importance on the sitemap. You do want you pages to be in the right categories in the engines, and that is what the sitemap is really for. Blogs are very easy to work with since just about everything has a plugin for it. There really is no question about the importance of doing this, and it is totally simple to set up. Considering how easy it is to do this, no excuses about it.

Your SEO fate is totally up to you, and you should learn how to do it properly. The thing about those methods is they are attractive and people think about short term gains, only. It will take longer to rank very well and be able to stay there, but it will be worth it later on. Your best results will occur with the proper approach, and you have to gain additional knowledge to do that. Another point is you will find SEO is an ongoing need, but that is just with the off-page factors and not the on-page unless you add a new page, etc.

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