Every Internet marketer knows that the money lies in the list; having access to a targeted email list of subscribers is pure gold if used the right way. Of course, one of the primary hurdles that you are going to come across when you build an email list is time; building and nurturing your own successful and profitable email list can take quite a lot of time--years even. What do you do if you're looking for a quicker solution? You find a list to rent! It's the truth; the simplest solution for your list building issues is renting someone else's list--a practice that has been going around for a super long time. Here are a few things to keep in mind before you rent an email list for your own online business...

The worst thing that can happen when you rent a list is that your efforts backfire and you are accused of spamming and then you have a whole headache that you will have to fight through. In order to avoid this situation, try to look for reputable and brand name lists where you know the list will be quality. Even though this isn't possible always, you should at least aim to go for a list that you know comes from someone who has a reputation. Do your background check and see if you're able to visit the website URL of the company that's renting you the email list. Determine if the email list provided is a good target market for the products that you want to promote. You should take this very seriously. Many times you will find out that not even a targeted list will be as specific as you imagined. The reason for this is because your targeted market is not impressed with the services that you are trying to sell them. In a way, this is preparing you for what would have occurred anyway. This is so that you will receive more conversions in the end. Overlooking these types of facts will cause you to lose focus. You may end up getting a not so good response from the list.

Get case studies if you can; can the website give you some examples of the response rates for any similar or competing products like yours being promoted through their list? Knowing about their previous clients and seeing their response rate will help you understand what kind of performance you can expect from the list. When the website isn't able to provide you with real data then it just proves that the list is still new and hasn't been fully tested yet. In these sorts of scenarios you can either decide to take the risk on the list or you can look for something with more established data.

There are a lot of things to consider when you want to rent a list, like the things we've talked about here. It is important, though, to make sure that the decisions you make when you weigh your pros and cons are not hasty when it comes to renting email lists. Make sure that you practice patience here and only invest in the lists that you know will offer you a return on your money.

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