More and more businesses are beginning to realise that user-centred, not visually brilliant, web designs are the ones that are most successful. After all, the search user should be the one in control when visiting your site. Is it not the customer who clicks the mouse and decides what it is they want to look at most?

Because of this, businesses have finally begun to realise that a profitable website design (see - web design) is about having a user-centric design. After all, if it is not the search user who is able to use your site, then what's the point?

For a more effective, user-friendly website design, take a look at these 4 useful principles:

1.Don't Make Users Think. When a search user visits your site, the web-pages need to be as simple and self-explanatory as possible. You don't want search users to be left confused and unable to find your products or services.

2.Direct The Users' Attention. The human eye naturally picks up on certain lines and patterns. Whilst a good web design company should be able to construct a site that takes advantage of this, you may want to think about any graphics or titles that will help to catch users' attention and guide them to where you want them to go. Usually, this will be to your products and services.

3.Use Good-Quality Content. When need effective web design, content is king. Good content needs to be compelling, concise and use a tone that your target market can relate to. If you don't already have one, a lot of good web design companies can now offer or recommend a copywriting service (see - web design packages) to ensure that your site's content is up to scratch.

4.Strive For Simplicity. A primary goal of every website design should be to keep things simple. You don't want to overwhelm search-users with too much information or drive them away with a crowded, messy web page. Instead, strive for a design which favours simplicity as opposed to complexity. It'll instantly give you a more attractive, easy-to-follow website - and search users will thank you for it.

For more information and advice on the best web design service for your business, see - http://www.webdesignessex.net for more details.