Oct, 20 2010 this service depends mainly on the consent of the customer signed "connections" and "Alcatel-Lucent" listed in Euronext Paris stock exchange "and New York Stock Exchange under the symbol (ALU), agreement on strategic partnership to launch the first mobile advertising service in the State of U.A.E., where customers will be able to control the choice of receiving advertising messages and offers of interest from their favorite brands on their mobile phone.

Launching the service comes at a time when employers realize now better opportunities provided by mobile advertising, which is currently one of the leading innovations, and offer based marketing address broad base of customers directly and entirely new channel. The emergence of mobile as an advertising tool that contributes to support ongoing orientation towards transition ad budgets from traditional means of marketing media such as TV, radio, more direct and specialized forms such as direct mail, email and the Internet.The promise of mobile advertising to the next stage of this development, to provide for more effective marketing levels and the impact of advertising campaigns.

In this context, "said Khalifa Al Shamsi, first Vice President-Marketing in" contacts ":" a mobile advertising in our current wireless central aspect of any successful marketing campaign basis, especially that customers are using their mobile phone at all times and places, which gives it a distinct impact mobile and directly on customer decisions, through providing them with appropriate declarations in times ".

Completion requirements run mobile advertising service, Alcatel-Lucent and "easier to enter new business through the establishment of an environment with key players in the advertising sector in U.A.E. State.

, Said Omar El beshlawy, head of business unit "Alcatel-Lucent" in the Middle East and Africa: "we are pleased to cooperate with the ' contacts ' to provide a personal experience more attractive to their customers in the region".

This service depends mainly on the consent of the customer according to preferences to receive ads, as customers choose service according to interests in order to receive news about promotions and discounts advertised their choice. On this, "said Al Shamsi: for as long as the ' connections ' eager to listen to the demands of their customers, as we take our responsibility to ensure maximum flexibility in how you benefit from the services of ' communication '. Hence the importance of this service check feature, which allows them to choose the ads you wish to receive, according to their interests and their choices and their favorite brands and are guaranteed not to receive promotional messages that don't want it. "

Is mobile advertising model has chosen "connections" to enter the market, in text and display ads, interactive talk shows, along with other messaging service available bumpy Etisalat network covering all parts of the State.

The Al Shamsi: "choose ' contact ' comes to form interactive dialogues with a view to entering the market more quickly, and open horizons brands to consolidate its relations with its customers by providing custom interactive messages with them."

He Ramzi Abu Shaqra, Director General of "initiative", highlights the global study conducted by the Agency during the year entitled "launch mobile forces", saying: "you need trademarks in each sector currently mobile strategy in response to widespread in these devices.Working mobile Internet services to enhance the overall use of information services.Mobile devices have also contributed to the strengthening of media landscape, where employers have the opportunity to double to connect with their audiences targeted timely and in places that do not work with some other media channels, efficiency, effectiveness and privacy requirements.They can now develop application will create a distinctive experience to customers while receiving an additional revenues.

The parties will cooperate to promote knowledge of the market with this service, and interact with brands, advertising agencies and media houses and sales on the various opportunities for mobile advertising, and digital advertising content which would provide "connections" and "Alcatel-Lucent" through integrated advertising solution "aobtzm" (Optism ™).

The "aobtzm"-from "Alcatel Lucent-mobile marketing solution based on the customer's consent to strengthen cooperation between operators and those ads, it is a unique offer for mobile network operators mobile content innovation, provides the highest responses, based on the consent and client options for advertisers provides easy access to the target audience and ready for interaction.

And finally Al Shamsi: "it should be noted that all parties within the mobile advertising space, including the service operators, and role and media agencies and media content merchants, customers, suppliers and solutions work together to ensure that mobile advertising to other machine for unsolicited advertising messages in the same way you turned him advertising messages via email.We are in ' contacts ' on the firm conviction that all parties concerned is just as important, and so careful to achieve balanced equation between the benefits of this service, protect our customers from any unsolicited advertising messages, thereby enabling advertising service over the telephone from succeed ".